The Analyst's Path

Form 10-K

The SEC's Form 10-K is a standardized questionnaire, and companies answer it item by item. It has four Parts and sixteen Items, and every US company uses the same item numbers. That makes it easy to go straight to Item 1A for the risk factors or Item 8 for the audited financial statements. Governance and pay sit in the proxy statement, which Part III points to.

7 min readPart of Your First Annual Report, GuidedOpen in course mode

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Open the Costco 10-K. The first impression is that it's short. No photography, no value-creation wheels. The SEC's Form 10-K is a standardized questionnaire, and companies answer it item by item. That standardization is a gift, because once you know the item numbers you can navigate any US company blind. Learn them the way you learned your home address.

What are the Parts and Items of a Form 10-K?

The skeleton: four Parts, sixteen Items.

ItemNameWhat it's FORThe analyst eventually extracts…Judged in
Part I
1BusinessWhat the company does, in its own wordsBusiness model, segments, customers, competition, regulation — the raw material of question 1M4.01, M8.01–8.02
1ARisk FactorsLegal self-protection: disclosed risks can't be "concealed"The 3–5 specific risks buried among 30 generic ones; changes vs last yearM2.06, M8.01
1BUnresolved Staff CommentsDiscloses open SEC challenges to past filingsAlmost always "None" — anything else is a genuine alarmM2.06
1CCybersecurityRisk management & governance for cyber (required since FY2023)Process maturity; whether incidents are disclosedcontext
2PropertiesMajor physical assetsOwned vs leased footprint (Costco: warehouse counts by geography)M5 sector work
3Legal ProceedingsMaterial litigationCases big enough to matter; cross-check with contingencies noteM2.06
4Mine SafetyStatutory oddity"Not applicable" for most; skip—
Part II
5Market for the StockExchange, holders, dividends, issuer share repurchasesThe buyback table — how much stock the company bought and at what average priceM3.07
6[Reserved]A fossil — "Selected Financial Data" was retired in 2021Nothing; the empty item confuses beginners, that's all—
7MD&AManagement explains results, liquidity, capital resources, critical accounting estimatesThe why behind every big number move; the KPIs management itself watches (Costco: comparable sales, membership renewal rates); critical estimates = where judgment livesM1.10, M2.05
7AMarket RiskSensitivity to rates, FX, commoditiesQuantified exposure rangesM7 context
8Financial Statements & Supplementary DataThe audited coreAuditor's report (with CAMs), the four statements, ALL the notesM1.02–M1.10, Phases 2–3
9Changes in/Disagreements with AccountantsDid the auditor change or fight?Auditor exits mid-dispute are five-alarm signalsM2.06
9AControls & ProceduresSOX: management + auditor attest to internal controls"Material weakness" languageM2.06
9B/9COther / Foreign inspectionsResidual disclosuresRarely material—
Part III
10–14Directors, Exec Comp, Ownership, Related Transactions, Auditor FeesA pointer, not content — "incorporated by reference" to the proxyEverything here actually lives in the DEF 14A — see Section 5M3.07, M8.04
Part IV
15Exhibits & SchedulesThe document's appendix closetExhibit 21: full subsidiaries list; Exhibits 31/32: CEO & CFO personal certifications (SOX); material contractsM1.09, M2.06
16Form 10-K SummaryOptional summaryAlmost never used—

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How do you read a Form 10-K item by item?

Now walk it, filling Worksheet B as you go.

Item 1: Business. Costco explains itself in a few admirably plain pages. It runs membership warehouses, about 890 worldwide at FY2024's end and ~615 in the US (illustrative). It offers a deliberately limited selection (~4,000 SKUs vs a supermarket's 30,000+) at deliberately thin markups, sold to members who pay an annual fee for the privilege.

Read the item completely. It is the best business description you'll read this year. Notice that it hands you, in words, the KPIs the company runs on: membership counts, renewal rates, comparable sales. Where management points first is data.

Item 1A: Risk Factors. Twenty-odd pages of lawyer-reviewed worry. Two truths apply. (a) Most of it is boilerplate that appears in every retailer's filing ("we face intense competition"). (b) Buried inside are specific confessions found nowhere else, such as gasoline-driven traffic and geographic concentration. Another is reliance on a single co-branded credit-card partner.

Today, read and classify. Mark each risk G for generic, meaning any company could say it, or S for specific, meaning it names numbers or partners, geographies or mechanisms. Count both. That G/S intuition becomes a speed skill once the teardown is drilled.

Item 7: MD&A. This is the US analogue of India's MD&A, but more standardized. It covers results of operations (this year vs last, explained), liquidity and capital resources, and critical accounting estimates, where the numbers rest on judgment. You'll read that last part like a treasure map once you can read the statements. Costco's is mercifully readable, with comparable sales by geography. It also gives membership-fee income and renewal rates (~92–93% US/Canada; illustrative). Read it fully. Note the split of labour. The industry color an Indian MD&A carries appears in Item 1 here, and Item 7 stays close to the financials.

Item 8: the vault. It opens with the report of the independent registered public accounting firm. Costco's is KPMG, and the tenure line at the bottom, "auditor since 2002," is a PCAOB-required disclosure. The report includes Critical Audit Matters (CAMs), the US cousin of KAMs. Then come the statements.

Presentation differs from India's. Under SEC Regulation S-X you get a balance sheet for 2 year-ends, and an income statement/comprehensive income/equity/cash flows for 3 years. Then come the notes: policies, line-item detail, segments, commitments and contingencies. Find the two revenue lines, net sales and membership fees, and write both down. Worked Example 2 shows that those two lines explain the entire business.

Item 9A: Controls. Post-Enron, Sarbanes-Oxley makes the CEO and CFO personally certify the filing (Exhibits 31/32). It also requires management plus the auditor to attest to internal control over financial reporting. Learn this phrase: "material weakness". It is rare here and serious, as the forensics work will show.

Part III: the pointer trick. Items 10–14 contain almost nothing. Each says the content is "incorporated by reference" from the proxy, which is permitted if the proxy is filed within 120 days of year-end. First-time readers conclude US companies barely disclose governance and pay. They are wrong. It's all in the DEF 14A, and that is why you downloaded it.

Part IV: the closet. Skim the exhibit index. Exhibit 21 lists every subsidiary with its jurisdiction, the US cousin of AOC-1. Exhibits 31/32 are the certifications, and material contracts appear as the Exhibit 10-series. Analysts occasionally strike gold in exhibits. Today, just know the closet exists.

Which other SEC forms go with the 10-K?

The 10-K's siblings. You met these when markets were mapped, and now you can place them:

  • 10-Q, the quarterly mini-10-K, unaudited
  • 8-K, the event-driven current report (CEO exits, acquisitions, auditor changes)
  • DEF 14A, the proxy
  • Forms 3/4/5, insider trades
  • 13F, institutions' quarterly holdings
  • S-1, the IPO document
  • 20-F, the annual filing of foreign private issuers

Infosys files one for its NYSE listing. So one company produces an Indian AR and an SEC annual filing, a bridge between your two worlds.

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Part of the course

This page is part of Your First Annual Report, Guided (M0.05), in Phase 0: Orientation and foundations. The module's flashcards and its quiz are in the app.